The Malabar Social Service Society believes that a sustainable development could be achieved only through people’s participation and involvement. The major reason for the backwardness of the village people of this region seems to be lack of co-operative attempt of the people. By realizing the above factor MASSS has started various people’s organizations under the leadership of respective MASSS local units. They are: Farmers Self Help Groups Development programmes in agriculture and related areas are initiated among the small and marginal farmers with the intention of developing sustainable income and stable future. Through agricultural seminars and trainings, we are initiating the farmers to attain sustainability. We formed farmers clubs for the people who are interested to take up sustainable practices and implementation of training programme to enable farmers to acquire skills and attitude that are necessary for farm work. Women’s Self Help Groups Rural women are a neglected section of our society. They seldom find opportunities to develop their talents or make their voice heard. The participation of women in development has increased over the years. Still there is a lot to go so as to bring considerable changes in life and status of women. The role of women in the decision making process, as well as in other walks of life has not significantly improved due to many reasons. The purpose of women in development activities of MASSS is to enable the women to access to resources, information and power and thus facilitate gender balance in the socio- economic and political life. All the Women Associations are independently registered and affiliated to MASSS. Women’s leadership and advancement have been upper most in our plans and we have had many programmes related to it. Our women Animators organize various women groups in rural villages. They take time out and go to the villagers to animate them and their activities. It is creating ripples of change in the society at large. Empowerment of women is our primary concern. So MASSS create opportunity and platform for rural women to come together and express their concerns. Smart Group This group is for children of Malabar area. The goal of ‘Smart Group’ is to make all children smart i.e. smart in every walk of life. In every weekend gathering and special trainings are arranged to develop their inborn talents. We also arranged tuition classes for primary and secondary school children who are members of these groups. Main activities are tuition classes, awareness programmes, value formation, recreational programmes, pleasure trips, charity works etc. Senior Citizen’s Group Today Senior Citizens are isolated and are not properly cared for due to the selfishness or man’s greed for wealth. By sensing this factor MASSS took up the initiative to start welfare programmes for the aged people of Malabar by organizing self help groups. By the formation of Senior Citizens Group we intend to give mental and physical relaxation to them. Youth groups The youth is the period of stress and distress, yet they have enough energy to create a new world. By recognizing this, MASSS has been concentrating its attention towards youth to divert their competence for the development of community and society. Activities like scholarship, vocational guidance, vocational training, workshops, seminars, camps etc. are being planned and implemented for their development. Empowerment of Costal Women through SHGs In the coastal villages, the daily life of women struggles with continued poverty, inequity and increasing vulnerability to disasters and diseases. The household work restricts the time for new learning and opportunities resulting the poor socio-economic condition and dependency on husband earnings. But, the situation is now slowly changing in the recent years through self help groups. MASSS has been able to create awareness regarding women’s empowerment among fisherwomen. So far 85 SHGs have been formed by 10-20 members each whose members are from poor and low income households, directly or indirectly affected by tsunami in the coastal districts with priority being given to costal villages of Kannur and Thalassery Municipality. Visualizing the poor conditions of the villagers, awareness camps are also being Organize on a regular basis where education relating to basic sanitation, health care, and childcare was given to the villagers. Empowerment of Tribal women through SHGs Tribal were the most disorganized, exploited and degraded population in the society. In tribal area economic opportunities for women are scarce while hardships are plentiful. Women often see little hope for themselves or their children to improve their future. Knowing this pathetic situation and their helplessness MASSS started to work for their upliftment and well being. Accordingly we formed 56 tribal women self help for their social development like regular group meeting with fixed agenda, awareness generation programme, training, health seminar, medical checks up, etc C.B.R. for Physically and Mentally Challenged Bringing the challenged persons (both physically and mentally) into the main stream of the society is also a functioning area of MASSS. As we focused on Community Based Rehabilitation (C.B.R.) the family and the society are now changing their mindset to have a positive attitude towards them. We help the disabled to do their basic needs by themselves.
Creation of a self-reliant society based on the motto ‘To be life and to give life’ which is suitable for dignified human living for the people of Northern Kerala and Southern Karnataka.
The mission of the MASSS is to liberate the poor and the less privileged people through a process of empowerment and application of latest technologies considering our environment, culture and heritage.
To undertake people oriented developmental activities for achieving a self sustainable healthy and value based society.